Accessible and inclusive checkout in online shops

2 April 2025

Illustratie van online afrekenen waarbij een gebruiker een bestelling bevestigt op laptop en betaalt via smartphone met biometrische verificatie.

Technological developments in payments are accelerating and adoption curves are getting shorter. However, we must remember that not everyone is in the same technology-oriented bubble. The adoption of new payment options is partly determined by attitudes, beliefs, preferences and increasingly by people’s digital proficiency. People with limited digital skill are increasingly at risk of being left out of society. This is worrying, not only from a social perspective or the European Accessibility Act that will become active in June, but also from a business perspective. After all, this is a growing group of online shoppers.

With the increasing diversity of payment options – often including several options with one instrument – and the increasing diversity of online shoppers, it is important to look at ordering and checkout in online shops, the so-called‘checkout‘. The Payments Association has studied this with Mastercard and Visa. The main lessons from this study are: display payment options clearly, use unique and recognisable logos and limit the information on the page. The motto is ‘less is more’: short sentences, simple language and as few English words and jargon as possible.

Together with Mastercard, we presented this at the ‘Future of Payments’ conference in March.

Read all the findings and advice on a low-threshold checkout in online shops in our research report.